We’ve always enjoyed the outdoors and vast landscapes ofTexas, and we wanted to find a way to help conserve the land and wildlife. TheKeep It Wild! product series is designed for the outdoors, and 10% of all earnings from Keep It Wild! products are given to conservation of local landscapes and wildlife. Mindfully choosing our coffee partners across the globe allows us to play a part in the conservation of family farms, cultural traditions and communities that process coffee. This roast is a simple ode to that stewardship and conservation right here in our own home state.